I’ve been seeing this topic come up alot lately, so I wanted to address it directly with you.
First, let’s define branding… “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.”
NEWSFLASH…YOU are your brand! Not the name you choose for your business. Not the logo you’re convinced you need to design right away. Not the tax structure you decide on. Not the letters after your name. YOU!
You’re brand is what YOU stand for, not “what you sell.”
The second you realize that YOU are what’s truly connecting with your ICA and what’s generating attention and sales, you’ll start to realize the importance of showing up consistently, authentically & organically.
Use the form below to grab my free resource created for you to get you started on your branding the right way.